Jaguar’s design boss has dismissed critics laughing at his new creation, declaring Monday the car brand has shown “fearless creativity” in delivering an electric vehicle on the back of a divisive marketing campaign.
Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”
The British brand revealed the new concept car, the Type 00 (pronounced “zero zero”), to a mixed reaction, as Breitbart News reported, with an advertising campaign that failed to showcase even one single vehicle from the legendary British car company.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The Guardian reports Jaguar chose the U.S. city for the launch event during its art week as a symbol of its shift away from the premium market – in which its cars struggled to compete against Germany’s BMW and Mercedes-Benz – towards a more international, moneyed elite.
The production car is expected to cost more than £100,000($126,000) when it is revealed, nearly double the average price of its previous range. […]
— Read More: www.breitbart.com
