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As TikTok faces an imminent shutdown in the United States on January 19 due to ownership concerns — pending potential but unlikely intervention from the Supreme Court — another Chinese social media app is rapidly gaining traction among American users.
小红书, Xiaohongshu, known as “Little Red Book” or “REDNote” in English, has surged to the top of the US App Store’s free apps chart and currently holds the leading position in the Social Networking category for iPhone users.
This rise in popularity is partly fueled by TikTok creators who are urging their audiences to explore Xiaohongshu as an alternative platform.
Launched in 2013, Xiaohongshu appeals to creators seeking a substitute for TikTok due to its engaging design. Its integrated social shopping features further enhance user interaction. […]
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