Have you heard the good news? There appears to be a Bible boom in book sales this year.
American Bible sales were up 22% through the end of October, compared with the same period in 2023, according to book tracker Circana BookScan.
This figure stands out because it was not reflected in total book sales, which remained roughly stagnant during the same period.
“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” Jeff Crosby, president of the Evangelical Christian Publishers Association, told The Wall Street Journal. “It’s related to artificial intelligence, election cycles … and all of that feeds a desire for assurance that we’re going to be OK.”
These figures come after a number of high-profile figures have converted to Christianity. […]
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